My favourite baby brand aden + anais have recently launched a fusion brand called aden by aden + anais that “unites the magic of muslin baby products with affordable pricing”.
Raegan Moya-Jones co-founder of aden + anais says…
“We believe that soft, breathable muslin is the only fabric you should use on your babies. We also believe that every parent and caregiver should have access to this “wonder fabric” and its benefits—which is why we introduced the aden by aden + anais collections. By creating similar products to our aden + anais range with just minor adjustments, we are able to make the calming assurance of muslin accessible to everyone everywhere.”
These new products are made from muslin and woven with 100% cotton and features a unique fabric that is extra-soft, breathable, and durable. It is gentle on babies’ skin, stays soft wash after wash and really stands the test of time.
This beautiful aden by aden + anais range has been available in the US for the past few years and has been enormously successful, even Beyonce is said to be a fan! (so I feel in good company).
This new range is now available in Babies “R” Us stores nationwide and includes…
- SwaddlePlus 4-pack swaddles – £29.90
- 5-pack musy squares – £19.90
- Burpy bibs – £7.49
and as you can see are SO cute!!