Luxurious Volume Range by John Frieda

A few weeks ago I was sent some products from John Frieda’s Luxurious Volume collection, which as I’m sure you can guess is designed to add volume and make your hair look fuller.

Now my hair isn’t particularly thin, however it is fine (I’ve just got a lot of it according to my hairdresser), which means it does have a tendency to look flat at the root. Also, as I don’t wash my hair every day it can get a little greasy, which makes my ‘flat hair’ look even worse. These are all issues this range claims to combat.

I’ve been using the Luxurious Volume 7 Day Shampoo (£5.99), Conditioner (£5.99) and In Shower Treatment (£9.99) for the past few weeks now and I’ve been pretty impressed. The shampoo and conditioner are pretty self-explanatory – they cleanses and condition without stripping your hair and give added volume and a soft, smooth finish.

I wouldn’t say using these shampoo and conditioner made my hair look thicker, however it does now feel smoother and looks more polished. Also, the my hair is less greasy and more manageable, so overall I’m happy with the results.


For me the real star of show, however, is the 7 Day In-Shower Treatment. It’s a semi-permanent treatment with a volume boosting system that penetrates your hair to thicken each individual fibre. This clever treatment increases the texture and fullness of each strand, to create volume that stays true for up to three washes. Think of it like a conditioning treatment or mask, something you’d use once a weeks as a special treat.

You simply apply 3-4 pumps of the product onto damp, washed hair. After you’ve completely covered your hair, focusing on the roots, leave it in for 3-5 minutes and then rinse. Once you’ve blow dried your hair you’ll really notice a difference in its look and feel, I certainly did.

This John Frieda range is available from most supermarkets as well as Boots and Superdrug.

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